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A blend of art and science
Explore the depth reviews of the impact of Twitter in Australia, China, Japan and New Zealand. Like in China, we had a handful of home-grown "micro-blogging sites". It's an efficient tool for buzz marketing as well…& micro-blogging tends to be included as a hot research topic in China on consumer behavior. There's more we can share/discuss during the conference...
Asia: They say it may get bumpy, Refreshment Break, COMPANY PRESENTATION
CONFIRMIT
The end-to-end engine of market research, CONFERENCE DAY TWO 09:00 AM - 06:20 PM
EXHIBITION
FAREWELL, Introduction Opening Keynote Speaker, Keynote Speaker, Introduction by Session Chair , INTERACTIVE SESSION
Will Twitter change the way that market researchers communicate?, Refreshment Break and 20 others were updated.
Dear Friends, Following careful consideration and review of the recent political developments in Thailand, you now know that ESOMAR regretfully had to change the venue for our 2010 Asia Pacific conference from the InterContinental in Bangkok, to the JW Marriott Hotel in Kuala Lumpur. The conference dates remain the same, April 25-27. As you will probably have seen, events in Thailand over the past couple of weeks escalated to a point where there ... [read more]
The well-being and safety of staff and conference delegates attending the 2010 APAC regional conference in Bangkok is of the highest priority for ESOMAR. We have been receiving regular, daily updates from our contacts in Bangkok, Kuala Lampur and Singapore, who are keeping a watchful eye on things as they unfold. We have been and will continue to closely monitor the current political situation in light of recent state of emergency announcement. W... [read more]
What are some of the key questions/issues when researching the hard-to-reach segment? Post your queries/comments/thoughts in this discussion thread.
When?: 16 April 15:00 – 16:00 CEST Winner of the 2008/2009 ESOMAR Best Paper for his presented work on narrative methods Jochum started using narrative methods four years ago and has over 20 years of experience in the field of qualitative research. This free, 60 minute webinar will teach you; The theoretical background of narrative workshops Complexity theory and a framework for where and when applying narrative techniques are advantageous ov... [read more]
When?: 29 April 17:00 – 18:00 CEST First presented at Online Research 2009 in Chicago by Steve August in pecha kucha session the webinar on the 29th goes further where the conference presentation left off with real tangible case studies illustrating the profound impact social media is having on qualitative market research. This webinar is the first in a 4-part series on social media & market research moderated by Niels Schillewaert. Places are li... [read more]
As part of the Twitter experience that Angela Gao, Shizue Vieira, me, some of our fellow authors from Colmar Brunton, and I are planning to create some Twitter inspired events. These will range from a Tweetup, a coffee session, perhaps a late night drink, and definitely discussions. If you have any ideas why not let us know by making a comment here? If you know the location and can make suggestions, please do so here or on Twitter (#ESOMAR will h... [read more]
The depth of research talent in Asia is not as deep as the magnitude and complexity of the market warrants. Given recent trends, if things continue as they are, the situation is unlikely to improve and could get worse. Measures are needed to both establish fundamental standards in the industry as well as to ensure ongoing career development is offered to those remaining in the industry. Otherwise, even if entry levels are raised we will still suf... [read more]
What are the key driving factors for insight and innovation?
What do you think the single greatest threat is to the longevity of market research?
The IMF forecast a stronger than expected growth in the ASEAN-5 markets - Indonesia, Malaysia, Philippines, Thailand, and Vietnam - based in part on improved consumer spending. The Fund's World Economic Outlook Update forecast collective growth of 4.7 percent this year — up from 1.3 percent in 2009. A 5.3 percent expansion is expected next year for the five member-states of the Association of Southeast Asian Nations. Both are up from forecasts of... [read more]
This entry was posted on Thursday, February 18th, 2010 on David McCallum and Alistair Gordon's blog Research.Opinionated.Insightful It wasn’t just the rapid economic growth in Asia-Pacific’s research industry’s first 20 years which caused demand to outstrip the supply of trained researchers. Three other key elements interacted to keep downward pressure on the depth of expertise available, namely:- Rationalisation and polarisation due to successiv... [read more]
What is the best advice you ever received when commissioning research in Asia Pacific?
This entry was posted on Monday, February 1st, 2010 on David McCallum and Alistair Gordon's blog Research.Opinionated.Insightful While market research managers elsewhere are keeping a tight lid on hiring, in Asia-Pacific, Talent Management and Retention is still remains a headache. If research agencies do not tackle this issue head on, they are likely to miss out on the region’s huge potential. Recently, in a call for papers, ESOMAR postulated th... [read more]
Global mobile broadband spend seen up to $72 bln Wed Feb 10, 2010 5:05am EST FRANKFURT, Feb 10 (Reuters) - Mobile operators worldwide are seen investing up to $72 billion in wireless broadband technologies this year to accommodate surging demand, according to telecoms industry body GSMA. The GSM Association (GSMA) said on Wednesday the operators were expected to earmark about half of capital expenditure in mobile infrastructure for investments in... [read more]
Welcome to the ESOMAR Asia Pacific 2010 CrowdVine community. We are happy to present a platform for engagement for conference participants and invite you to post comments, create discussions and share your knowledge on general market research issues in the Asia Pacific region and on the programme for this year’s conference.