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Sunday, April 25

4:00PM - 6:00PM		Conference registration
7:00PM - 8:00PM		Welcome Reception Sponsored by Pulse Group

Monday, April 26

8:59AM - 5:00PM		CONFERENCE DAY ONE 09:00 AM - 05:00 PM EXHIBITION
9:00AM - 9:10AM		Opening by ESOMAR President Gunilla Broadbent
9:10AM - 9:15AM		Welcome by ESOMAR’s Representative for Malaysia John Smurthwaite
9:15AM - 9:20AM		Introduction to the programme and Opening Keynote Speaker Mitch Barns
9:20AM - 9:55AM		OPENING KEYNOTE SPEAKER Asia: They say it may get bumpy Alvin Kong
9:55AM - 10:05AM		Q&A
10:05AM - 10:50AM		Refreshment Break
10:50AM - 10:55AM		Introduction by Session Chair Dheeraj Sinha
10:55AM - 11:20AM		Synergistic co-creation A blend of art and science Deepa Soman, Prakash Dadlani
11:20AM - 11:45AM		Market research The pathway from consumer needs to final products Gloria Jun Zhang, Qing Tan, Minghui Zhu
11:45AM - 12:10PM		The threat of disintermediation to "traditional" research Robert Adams, Shoko Masuda
12:10PM - 12:25PM		Discussion
12:25PM - 1:55PM		Lunch
1:55PM - 2:00PM		Introduction by Session Chair Mitch Barns
2:00PM - 2:25PM		Shoppers of Asia A comparative study on differences and similarities Korakoj Nirutnapaphan, Himanshu Vashishtha, Aruni Ghosh
2:25PM - 2:50PM		Pre market evaluation of new consumer durable brands in Asian markets An innovative and transparent prediction methodology Raghavan Srinivasan, Dadang Arie Stiawan, K. Vijayakumar, Mahesh Agarwal
2:50PM - 3:15PM		Relevant pieces to the Chinese Media Puzzle Don Schultz, Martin Block
3:15PM - 4:00PM		Refreshment Break
3:40PM - 3:55PM		COMPANY PRESENTATION CONFIRMIT The end-to-end engine of market research Richard Collins
4:00PM - 4:25PM		Listening to the sounds of silence Shobha Prasad
4:25PM - 4:45PM		Discussion
7:00PM - 9:00PM		Asia Pacific Dinner Sponsored by TNS

Tuesday, April 27

8:59AM - 5:25PM		CONFERENCE DAY TWO 09:00 AM - 06:20 PM EXHIBITION FAREWELL
9:00AM - 9:05AM		Introduction Opening Keynote Speaker Mitch Barns
9:05AM - 9:40AM		Keynote Speaker Eric Salama
9:40AM - 9:45AM		Introduction by Session Chair Alison Dexter
9:45AM - 10:20AM		INTERACTIVE SESSION Will Twitter change the way that market researchers communicate? Ray Poynter, Shizue Vieira, Daniel Alexander-Head, Amber Coulter, Bill Zuo, Angela Gao
10:20AM - 10:50AM		Refreshment Break
10:30AM - 10:45AM		COMPANY PRESENTATION FOCUSVISION FocusVision web streaming An innovative online window to connect you with your qualitative research from any remote location Lisa Thornborrow
10:50AM - 11:15AM		Migration to new online and hybrid methodologies in Asia - a JDPAP case study Gerrit Kuyntjes, Gerald Ong, Brian Fine
11:15AM - 11:40AM		Measuring Emotions - Is China Different? Laena Liu, Raimund Wildner
11:40AM - 11:50AM		Discussion
11:50AM - 11:55AM		Intro to Guest Speakers Alison Dexter
11:55AM - 12:25PM		GUEST SPEAKER Evaluating social mission project in emerging & bottom of the pyramid markets An innovative behaviour measurement methodology Namita Mediratta, Raghavan Srinivasan, Astiti Suhirman
12:25PM - 12:55PM		GUEST SPEAKER Case Study: China's "Mystery Cream" 7 day Blogger Trial Marion McDonald
12:55PM - 1:05PM		Discussion
1:05PM - 2:20PM		Lunch
2:20PM - 2:25PM		Introduction to Keynote Speaker Alison Dexter
2:25PM - 2:55PM		KEYNOTE SPEAKER Dr. Ian Fenwick
2:55PM - 3:05PM		Discussion
3:05PM - 3:10PM		Introduction by Session Chair Namita Mediratta
3:10PM - 3:40PM		PANEL DISCUSSION Connecting with hard- to reach- people Pravin Shekar, Tom Kojima, Brian Fine, Henry Gazay, Namita Mediratta, Richard Thornton
3:40PM - 4:05PM		Refreshment Break
4:05PM - 4:30PM		Billion Dollar Baby Leveraging Mobile Technology for Research Applications in India Madhumita Chakraborty, Sandeep Arora
4:30PM - 4:40PM		Discussion
4:40PM - 4:50PM		Programme Summary by Committee Chair Mitch Barns
4:50PM - 4:55PM		Closing by ESOMAR Director General Finn Raben
4:55PM - 5:25PM		Farewell Drinks